Has 2020 moved you to use different platforms to get the message out about your business?
In the past, Facebook has been good to small businesses, yet the platform is allowing less and less contact with your audience. Even Facebook groups are getting poor reach among members. It is frustrating to keep up.
In her session at the Professional Photographers of Washington’s 2021 Spring Conference, Lara Grauer, CPP will cover how as a small, local business owner, the trust and credibility you establish with your community is of utmost importance. Lara will share about creating positive relationships and staying top of mind means so that you’ll be the one they call when they’re ready to book. In this session, Build Fans Beyond Facebook – you will learn new ways to reach your target audience, build meaningful community, and become a local leader – so you’re the go-to photographer in your community.
Plan to attend this session on Saturday, March 27th at 2pm, PDT, included in your 2021 Conference registration.
Want to better understand how to make an emotional connection with your photography? That connection helps with the story and impact.
If yes, then you need to plan to attend the session with Toni Johnson Harryman and Learn How to Dream. Emote. Play. Create.
In this class at the Professional Photographers of Washington’s 2021 Spring Conference, Toni will talk about getting more emotion into our work. She will show some ways you can display that emotion in images and use storytelling, composition, color, and more to set the mood. She will cover how to bring out emotions in people to make more meaningful images for your clients.
Plan to attend his session on Saturday, March 27th at 2pm, PDT, included in your 2021 Conference registration. Toni will review artistic principles and delve into creative concepts that will elevate your work for your clients, print competition judges, and the art world. She will also talk about feeding our brains and creativity and where to find sources of inspiration.
Photography is your passion and your business. But what makes a thriving photography business or a successful professional photographer? Is it the right gear? A beautiful studio? Pure talent? Great passion fro the art? What do you do when those things collide on your journey and you lose sight of why you started? It is normal on the path to success, but sometimes you don’t feel like a success.
Mary Ann Breshears, Master Cr, AFP will share with you why you cannot give up. In her session, How to Create Habits for 2021, she will focus on the habits to help us create a successful photography business and a successful mindset. She will share her studio’s journey that began as a part-time business including the frustrations and fears she experienced, including wanting to give up a few times.
Renée Gage, M Photog. invites you to envision the photographer you want to be and create the photography business you desire; her three “be’s” that will help you to map YOUR path!
This interactive presentation, ‘be. – Finding Your Path’, will help leave you with a better sense of who YOU are, what are YOUR personal and achievable goals, and what foundation MUST be present in order to grow a successful business that will grow YOU and your happiness in turn. Renée believes the world around us in awe-inspiring, in both little and big moments, and she looks forward to the opportunity to share images with her audience from personal projects and client work that have been a part of her studio since she has begun this journey. In this ever-changing world, take a moment to join her as you plan your path to BE who you are in life!
For twenty years, Renée has continuously expanded her successful business despite 13 moves around the country with her U.S. Naval Officer husband and raising FIVE boys because she has focused her business growth on her own passions, talents, and terms.
Renée C. Gage is a Master Photographer who employs her portraiture and photojournalistic talents to tell the stories of her subjects with elegance and whimsy. She is a member of The American Society of Photographers and has received numerous professional accolades for her outstanding imagery.
To learn more about attending this and other awesome presentations at PPW 2021 Spring Conference, learn more at: https://ppw.org/Conference-2021
Pet photography. Perhaps you have considered adding it to your photo business playbook for 2020. Creating the ideal pet session takes time and thought to be able to not only light and create the set properly but provide the ideal environment for the comfort and convenience of pets and their owners.
Gena Tussey will walk attendees through how to start with the idea, create the vision, building it to serve multiple purposes and marketing it to be a money maker each season with minor changes. There is nothing you can’t do with paint, wood, fabric and Knick knacks that you may already have just laying around and how Gorilla Glue, hot glue, sticky dots, duct tape are your best friends.
Where do you want your profitable mini pet shoots to go?
What can your return on investment to be?
How many clients can you expect to book reasonably?
How much storage do you have for props? What do you have in reserve?
Where can you find inspiration? What’s your style or voice?
She says,” My one piece of sage advice is to “Take what you do seriously but with passion and a sense of humor…we get to do every day what some people can’t wait to retire to pursue is a life calling.”
This workshop will cover all aspects of the judging process, including terminology, scoring, ideology, digital vs. print, presentation, and conduct.
This workshop will cover the process of judging and will break down the judging process so that you will be able to understand the “12 Elements” of print competition, scoring, challenges and, most importantly, the rules that govern the entire print competition event. The 12 Elements are the foundation of judging within our system. They are used at all 4 levels and help the judges determine the final score.
Examples of all levels of scoring will be discussed. This workshop will involve all those in attendance. All seminar attendees will have an opportunity to participate in a practice judging. All attendees should be prepared to sit in the “hot” seats. When you have completed the workshop, and have passed the judging evaluation, you will have an understanding of the judging principals and be able to participate in future judging’s within in your local association.
